The Importance of Having a Good Website
If you are into the business, an owner of small or medium or big company, or a professional or free lancer you need to have your own website for many reasons:
In our technological and global world, if you don’t have online presence, you simply don’t exist. It does not matter how small your business is, as long as you have a website, you are in the right track.
Designing a Cross Cultural Website
Many companies build their website in their mother-tongue thinking of targeting their home country and, when they feel ready to enter foreign markets, they translate their website into other languages.
The Internet has opened up to international markets. Now it is easy to target international and global markets so, why don’t you global from the beginning? You will save time and money and could benefit from the global exposure right from the start. Do you want your company successfully tap into a new market? Cross cultural web design will fit your message with the language and culture of the target market.
Translating the content of your website is not enough if you really want to become a main player in international markets. You should understand the cultural codes of your intended audience. Symbols, colors and layouts have diverse meaning in different in cultures. In places such as USA or Scandinavia, minimalism in web design is synonymous of formality and professionalism, while in countries like India or China people highly appreciate color and interactivity. For that reason big brands like Mc Donald have different website for specific markets.
Cross Cultural Web Design Expertise
You don’t need to be a huge corporation to become a global player. Cross cultural website is a cost-effective way to advertise your business while targeting the right audience. Just tell us which countries or regions you would like to target and we will do the rest. You can rely on us. The expertise of our web designers, linguistics and marketing professionals will help your business to stand out in the competitive global market.