Keyword Research and Analysis
Keyword analysis and selection is the keystone of any search engine optimization process. Keyword research involves finding search terms that have a reasonable amount of searches per day/month and a reasonably low amount of online competition.
Many webmasters pick their keywords up randomly depending on the site theme. We highly advice to spend some time researching and analysing all related keywords in order to choose those that could increase your web visibility and the coversion rate of your site. Your target keywords should be selected depending on898 what your company offers and your target niche. However, things are not that simply. An effective keyword research should take into consideration what people are searching for and what your competitors are targeting. If you choose keywords with too much competition it will take you longer to rank well on search engines.
Multilingual SEO offers a comprehensive keyword research service that will boost your site ranking while increasing the website traffic and conversion rates.
Keyword research involves identifying the most popular and effective keyword for a specific business. It also implies and exhaustive analysis of your competitors keywords ranking. If you are entering a highly competitive market, where your competitors are highly ranked, it will very difficult to outplay them for the given keyword. Our SEO team can provide you the solution by analysis your competitors keyword strategies and deliver a plan to improve your search engines ranking and increase your sales and revenue.
An effective keyword research implies selecting keywords and keyphrases that are popular among your target audience but underused by your competitors. Those are the so called long-tail keywords; keyphrases that include more than two words and are prone to increase the conversion rates because being more specific reflect a higher buying intent.
Our SEO specialists will assist you to get your website on the right path. They will select the keywords that better suit your site and increase your conversion rates and sales.
Identifying the relevant keywords is just one step of the keyword selection process. To ensure that your website achieve a higher ranking in search engines for a set of targeted keywords you have to place them strategically with a relative frequency. Many SEO practionioners believe that keyword density does not longer have any relevance. It has certainly lost weight in search engine algorithms but it still an important factor because search engines use this information to categorize a site's theme, and to determine which keywords the site is relevant to.
Multilingual SEO services consultants have experience implementing SEO strategies. They will work out the perfectly balanced keyword density that will help your site achieving higher search engine positions.
Keywords used at the beginning of a webpage, in the title, h1 or anchor text are considered more relevant than the rest.
As a general rule, keywords are typically placed within some the following items:
Commerciality of the Search Terms
When analysing keywords, it is essential to understand the visitors intent. There are three major categories of search queries: navigational queries, informational queries and transactional queries. More generic search terms are usually used as navigational or informational queries. A transactional query indicates the searcher is further down the purchase cycle and wants to perform a web-mediated activity. That is the case of searchers that add the geographical modifier or is searching for a very specific model. For instance, if the user types in "sony cybershot dsc h1 51 mp digital camera", the chances are very high that this user is looking to buy that specific camera.
Although informational queries are less likely to convert immediately into sales, they can help you to build a relionship with prospective customers. Understanding how people use serach engine can be use to usability of the site and increase the conversion rate.
To learn more about our SEO services call us on +44(0) 208 144 0074 or get an online quote. You can also get a free SEO analysis. Send us your details and we will deliver the SEO report within 48 hours, absolutely free!