Global Social Media
Social media has become a global phenomenon. In countries such as the UK, around 70% of internet users are using social media and in countries such as Brazil and India, the percentage of people using it exceeds 80%.
Around the world, social media has experienced an explosion of popularity and has revolutionised the way we communicate today, but different countries have shown different attitudes and preferences when it comes to social media. Facebook is the dominating social network with 750 million users worldwide but in countries such as Russia, The Netherlands, Japan and China the market is dominated by local brands. Renren or Kaixin001 in China, vKontakte and Odnoklassniki in Russia, Nasza Klasa in Poland, Xing in Germany, Orkut in Brazil or Cyworld in South Korea, are just a few such examples of successful local social media networks. In general, merging market consumers are more highly engaged with their social networks.
According to a report carried out by Marketing Sherpa last year, companies will see significant increases in their budgets for social media marketing. However, social media usage is not consistent around the world and it is critical to understand these differences in order to achieve better results.
How Social Media is Used in Different Countries
Recent social media usage data shows that there are significant differences in how social media is used in different countries and cultures. Global social media strategies require in-depth market level analysis and a deep understanding of the specific culture.
In 2009, UM Social Media Tracker carried out a survey among 23,200 active Internet users in 38 countries. The results were:
A large-scale Global Web Index survey of almost 32,000 global social media users (between 2008 and 2009) tried to highlight the motivations behind social media usage. Some of conclusions were:
To learn more about our multilingual Global Social Media services call us on +44 (0) 208 144 0074 or get an online quote.