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Using Infographics for Link BuildingWell designed and relevant infographics can be a powerful tool to acquire relevant links. They can provide one way links to your website and promote your brand across the web. Infographics are becoming increasingly popular because they are an effective way of conveying complex information whilst building brand awareness. Instead of people sharing a news article or blog post, it is simpler to share an infographic.
What is an Infographic?
Information graphics or infographics are graphic visual representations of information, data or knowledge. Infographics illustrate complex information and/or processes in a form that the human brain easily recognizes and associates with the information behind the representation.
Infographic of Infographics by Ivan Cash
In the past decades, infographics have been used in many fields such as media, sciences, and business, to share data, information, or knowledge. Since 2005 many internet marketing companies are using use this tools to generate viral content and get backlinks.
Why Using Infographics?• To get inbound links.
• To share relevant information.
• To increase consumer awareness of your brand and your products/services.
• To increase website traffic, leads and sales.
How to a Create a Good Infographic?
Infographics do take a lot of time to design because the different strands of information need to be drawn together. The design need to be visually stimulating in order to catch the attention of your audience quickly.
First of all you should decide what information you are you going to share. An infographic can explain the benefits of new products and it can also be used to analyse a specific topic or to provide an industry overview.
The next steps are:
1. Research for data.
We know that you are not a designer but should be able to write an effective design brief.
Promote your Infographic
• After you have created a great infographic, you should submit it to relevant social media sites, bookmarking sites, blogs, etc